On January 24, 2017, Neustar is hosting a brief 45 minute webinar - featuring Forrester, one of the most influential research and advisory firms in the world - designed to equip you with the best practices to protect your digital brand from DDoS attacks.

Today’s digital environment necessitates that everybody within the c-suite familiarizes themselves with cybersecurity, and in particular, how distributed denial of service (DDoS) attacks affect the entire organization. In other words, DDoS attacks are no longer an “IT problem.”

Yesterday’s brick and mortar stores with fixed hours of operation have all but ceded importance to 24/7 digital storefronts that must convey brand messaging, confidence and relevant company information. Now, being customer-centric means you’re forced to move towards the customer to participate in their journey, but that wasn’t always the case.

In keeping with in previous “golden ages,” technology is a catalyst, responsible for ushering in inventions and demands that were once inconceivable. According to Forrester, we’re currently in the midst of a cultural and professional era labeled “The age of the customer.” In “the age of the customer,” businesses are forced to move towards the customer and participate in their journey as opposed to the past, where the customer was forced to move towards business to participate in its process.

According to a research survey done by Forrester, 55% of firms are undergoing a digital transformation[1], underscoring the need to stay current and keep up with customers who are continually adapting with technology to do more and make their lives easier. In fact, by 2020, executives expect 47% of revenue will be influenced by digital.[2]

With so much riding on digital availability and influence, what could possibly go wrong? To be frank: EVERYTHING.

It should come as no surprise that as companies come under increased pressure to be early adopters of the latest in technological advancements, their risk profile exponentially increases.

Whether it’s company policy to allow workers to bring their own devices or the adoption of “Internet of Things” devices, the existence of additional points of compromise - such as phones, laptops, and wearable devices - widens the threat landscape and puts an enormous burden on the IT team to secure the organization and its infrastructure from disruptions and outages.

And unfortunately for them, there’s no shortage of attack options.

One of the most prominent attack methods - which requires zero computer proficiency - just enough money to cover the cost of dinner - is a DDoS attack. In a DDoS attack, the perpetrator uses a number of infected devices (called botnets) to overwhelm your server, either resulting in performance degradation or shutting down your resources altogether.

And because it’s the Internet, there are no borders to hide behind, no safe harbors.

According to our most recent Global DDoS Attacks & Cyber Security Insights Report, DDoS attacks remain a constant weapon in the attacker’s arsenal, affecting 76 percent of organizations, worldwide.

As if the initial attack wasn’t bad enough, DDoS attacks are also being used as a smokescreen or diversion to keep the IT team occupied while the initial intent of the assault is carried out.

Consider these statistics below:

 

If you’re like most organizations, you already have a DDoS solution in place, but that might not be good enough. Increasingly, experts recommend moving away from single points of failure and doubling – or sometimes tripling – up on DDoS mitigation solutions.

By adopting a two-solution DDoS mitigation strategy – employing one mitigation downstream to defend at the point of attack and the other upstream to provide protection closer to the attacker before it reaches your network – organizations have the best path to resiliency and operational efficiency in the event of a DDoS attack.

And DDoS attack aside, it just makes sense to have a backup in the event that something happens to a primary provider, as was the case with the notorious Mirai Botnet in 2016.

Here are additional considerations and assessments to consider:

  • Can you assess and quantify company risk?
  • What does your risk profile and ideal protection scenario look like?
  • How are you defining detection?
  • If you’re using a DDoS mitigation company, what’s the time to mitigate?
  • Can you run a test with the DDoS mitigation company?
  • Do you have cloud failover options?
  • Are you solely reliant on one organization?
  • Are you doing all that you can to protect your organization against the next attack?

To find out what industry experts recommend and how to minimize your risk associated with DDoS attacks, register now for the webinar on January 24. Your c-suite counterparts will be glad you did!


[1] Forrester Data: Business Technographics® Business and Technology Services Survey, 2017

[2] The State Of Digital Business, 2015 To 2020, Forrester Research, Inc., November 2015