Jason Masini’s Posts
When Good Marketing Goes Bad — Lessons from the Build-a-Bear Promotion
Build-a-Bear’s “Pay Your Age” event was an example of too much of a good thing. Despite fully staffed stores and stocked shelves, the unprecedented customer response led to hours-long wait times, angry parents and disappointed kids. What tools might have helped alleviate the long lines?
5 Ways to Effectively Market to College Students
As a wave of new college students start preparing to head to campuses all over the U.S., they’re going to be doing back-to-school shopping and decorating their dorms and apartments. Target your marketing to them by using tools like Neustar’s IP GeoPoint Higher Ed audiences to see a better ROI.
Neustar DNS Shield Wins “Best Emerging Technology” at the SC Awards Europe 2018
The Neustar EMEA team was thrilled to accept the award in London for our innovative DNS Shield, which creates a private network that’s much less susceptible to DDoS attacks and DNS spoofing attempts.