"Marketing" Articles

Cybersecurity and Risk Expert Says Brands Should Make Better Crisis Management Plans

Sumit Shukla
by Sumit Shukla September 12th, 2017
Cybersecurity and Risk Expert Says Brands Should Make Better Crisis Management Plans

Cybersecurity expert Rodney Joffe explored how CMOs should lead within their organization to proactively mitigate brand data breaches, in this Neustar Connect conversation with Neustar CEO, Lisa Hook. Read Full Article

5 Things Marketers Should Do After the Next Cyber Attack (And There Will Be a Next One)

Steven Wolfe Pereira
by Steven Wolfe Pereira July 6th, 2017
5 Things Marketers Should Do After the Next Cyber Attack (And There Will Be a Next One)

Petya, the latest large-scale cyber attack that caused havoc for companies across Europe and the U.S., should serve as a wake-up call for marketing departments, not just the IT security team. Read Full Article

451 Research Reports on Neustar’s Strategy to Integrate the Universe of IoT

Tomás Hernandez
by Tomás Hernandez April 8th, 2016
451 Research Reports on Neustar’s Strategy to Integrate the Universe of IoT

Running through every step of Neustar’s evolution as a company has been a single, common thread: our expertise as a neutral, authoritative provider of massively scaled identity registry services. Today, we see this foundation as a natural fit for yet another stage in our growth: developing registry services for the Internet of Things (IoT). Analyst group 451 Research recently took a close look at our strategy in this area and presented their findings in a report. Read Full Article

Infographic: 2015 DDoS Attacks and Protection

Tomás Hernandez
by Tomás Hernandez April 29th, 2015
Infographic: 2015 DDoS Attacks and Protection

Neustar's 2015 US DDoS Attacks and Protection report, released just last week, revealed some sobering statistics about the effects of DDoS attacks on American companies. The survey on which the report was based had been given to IT professionals—but the implications were very clear for their colleagues in marketing as well. Based on the report's data, we've highlighted some compelling ways in which it's not only security teams, but also marketers who feel the pain of DDoS attacks on their businesses. Read Full Article

It’s Happy Valentine’s (and Every Day) for Neustar Customer Funky Pigeon

Michael Spencer
by Michael Spencer February 14th, 2014
It’s Happy Valentine’s (and Every Day) for Neustar Customer Funky Pigeon

Learn how UK online retailer, Funky Pigeon, teams up with Neustar to protect website performance and maximize revenue. Read Full Article