"Security" Articles

When Good Marketing Goes Bad — Lessons from the Build-a-Bear Promotion

Jason Masini
by Jason Masini July 20th, 2018
When Good Marketing Goes Bad — Lessons from the Build-a-Bear Promotion

Build-a-Bear’s “Pay Your Age” event was an example of too much of a good thing. Despite fully staffed stores and stocked shelves, the unprecedented customer response led to hours-long wait times, angry parents and disappointed kids. What tools might have helped alleviate the long lines? Read Full Article

5 Ways to Effectively Market to College Students

Jason Masini
by Jason Masini July 5th, 2018
5 Ways to Effectively Market to College Students

As a wave of new college students start preparing to head to campuses all over the U.S., they’re going to be doing back-to-school shopping and decorating their dorms and apartments. Target your marketing to them by using tools like Neustar’s IP GeoPoint Higher Ed audiences to see a better ROI. Read Full Article

Neustar Wins Top 3 New Asia Pacific Security & Data Protection Vendors’ Award

Neustar PR
by Neustar PR June 15th, 2018
Neustar Wins Top 3 New Asia Pacific Security & Data Protection Vendors’ Award

Neustar has been honored as one of the “Top 3 New Asia Pacific Security & Data Protection Vendors” for our unique approach to a combined DDoS mitigation solution at the NetworkWorld Asia (NWA) Information Management Awards 2018. Read Full Article

Neustar DNS Shield Wins “Best Emerging Technology” at the SC Awards Europe 2018

Jason Masini
by Jason Masini June 7th, 2018
Neustar DNS Shield Wins “Best Emerging Technology” at the SC Awards Europe 2018

The Neustar EMEA team was thrilled to accept the award in London for our innovative DNS Shield, which creates a private network that’s much less susceptible to DDoS attacks and DNS spoofing attempts. Read Full Article

UltraDNS: An Original Internet Icon Turns 20

Chris Roosenraad
by Chris Roosenraad April 27th, 2018
UltraDNS: An Original Internet Icon Turns 20

One of the most important innovations in securing the Internet from cyber attacks is celebrating its 20th anniversary. UltraDNS, an invention of Neustar SVP and Fellow, Rodney Joffe, is still going strong after all these years. Read Full Article