Forrester Study Finds 72% Conversion Lift from PlatformOne
Forrester Consulting recently conducted a Total Economic Impact™ study to examine the potential return on investment (ROI) that enterprises might realize with PlatformOne, Neustar's integrated marketing solution.
To better understand the benefits, costs, and risks associated with PlatformOne, Forrester interviewed an existing customer of Neustar with nearly two years of experience using the platform. And the findings were compelling.
With PlatformOne, the organization profiled and segmented a percentage of visitors much higher than without it. Instead of a single, static eCommerce site, the company deployed dozens of content combinations that aligned with the unique interests of potential customers. During the first year of using PlatformOne, the conversion rate from previously anonymous visitors increased by 40 percent. By the third year, that conversion rate had gone up to 72 percent—a benefit totaling $3.1 million.
Clearly, the benefits of using the platform can be substantial—and transformative. During the study interview, the manager of customer analytics had this to say: “PlatformOne completely changed the way we think about our customers. We’ve evolved from our old way of thinking about products and are now creating messages that center on customer lifestyles.”
Read for yourself the difference that data-driven insights can make. Download the Forrester study to see the details and the full analysis.