Case Study

“Our users rely on for timely, relevant content,” says Mike Smith, senior vice president and general manager of operations. “And our advertisers expect quantifiable exposure to our readers, the world’s business leaders.”

“A brand like ours cannot afford downtime due to DNS errors or denial of service attacks,” Mike adds. “ is a trusted resource for business information on the web. The Neustar UltraDNS service helps us ensure the integrity of that value proposition.”

To provide a superb customer experience, chose Neustar UltraDNS. used to manage their entire DNS infrastructure in house. They decided to outsource their external DNS management “to meet current usage requirements and to plan for future scalability,” according to Mike.

Why Neustar? Mike cites Neustar’s industry leadership, global DNS infrastructure and 100% availability guarantee. With such a loyal global readership, needed a high-performing, reliable solution.

“The fundamental paradigm is page load time.”

He notes that DNS speed and performance are his top concerns. The site must load quickly to keep and attract viewers. With an advertising-based business model, “The fundamental paradigm is page load time,” he says. “People have speculated for years whether faster page loads would result in more users. Common sense would say yes. I’m a believer that fast sites get used.” Since UltraDNS decreased load time significantly, “My gut says it increased viewership.”

“I don’t think it is truly understood how critical DNS is for web page loading,” Mike continues. “ monitors page loads and tracks them fanatically.”

UltraDNS “has literally been flawless.”

Before switching to Neustar UltraDNS, suffered some DNS-related outages. “Even though preventing downtime was not our motivating concern when we selected UltraDNS, it has been literally flawless,” says Mike, in assuring their online presence and helping deliver financial insights to readers all over the world.