Using IP GeoPoint to Drive New Revenue from College and University Students
Neustar's IP GeoPoint Higher Ed dataset was developed specifically to provide our largest retail customers with the ability to use inbound IP data to identify students who are eligible for special offers. This dataset gives them the unique ability to deliver promotions that are customized by college or university and include specific school colors, logo, mascot, etc. These customers have had proven success using this granular IP data to directly reach college students and faculty at both 2-year and 4-year colleges and universities.
This whitepaper explores 5 ways to use IP GeoPoint decisioning data to drive new revenue from the higher education market. They include:
- Verify Eligibility Before Offering Student Discount Programs
- Develop and Deliver Programs Specific to a School or Institution
- Deliver Premium Streaming Media or Content to Students and Faculty
- Restrict Access to Special Offers by Specific School or Region
- Block Access to Offers from Risky IPs or Internet Connections